Joking Aside, Robert Webb’s Financial Advice is Clear

Competition between businesses online, particularly in the insurance sector, is extremely strong. This is great news for you as a consumer; the more competitive the market, the bigger the discount you can find. With online insurance companies in a tussle for your business, you have the freedom to browse around and find the cheapest policy available to suit you.

The online world has completely changed how business is conducted. It’s become the role of the company to search out your business, rather than the other way around. As a result, insurance companies are doing all they can to grab your attention.

One company has taken a particularly brave step in differentiating themselves from their competitors. has teamed up with British comedy legend Robert Webb, one half of comical duo Mitchell and Webb, to bring the company’s CEO and founder, Maurice Wigglethorpe-Throom into the spotlight. And what is his purpose? To stand as brand ambassador and demonstrate exactly why finding a generous life insurance policy at is of necessary importance.

In the latest episode, available exclusively on, a handsomely dressed Wigglethorpe-Throom “demonstrates via the medium of biscuits” that not all insurance policies are the same.

With a plethora of theatrical extras, Wigglethorpe-Throom’s character exudes the same sense of dry humour made famous by Webb in the award winning BBC sitcom, Peep Show. While his hair may be wild and his attire a little strange, Wigglethorpe-Throom’s eccentric financial reasoning makes perfect sense.

If a sudden fatal accident occurred in your family, you’d want a life insurance policy that was going to provide “a whole heap of Viennese Swirls” over a “a couple of digestives”.

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